Scaling Patient Support – Navigating Challenges and Opportunities Across Organization Size and Stage
Join industry leaders for an insightful panel discussion exploring the nuances of patient support programs across large, mid-size and small pharmaceutical companies. This session will delve into the unique challenges, opportunities and best practices for each company size, providing valuable benchmarking insights for attendees.
- Explore in-house vs. outsourced models for different company scales
- Examine technology adoption and digital solutions across different company sizes
- Discuss strategies for maintaining a patient-centric approach regardless of scale and explore innovative engagement techniques for companies with limited resources
- Examine how patient support programs evolve as companies grow
General Sessions – Friday, 21 November 2025 1:15 pm – 2:00 pm ET (Eastern Time, GMT-05:00)
Moderator:
Loan Villaverde
Senior Director, Data Strategy
Claritas Rx
Panelists:
Suzanne Marinakos
Senior Director, Patient Solutions & Field Reimbursement, Rare Disease
Novo Nordisk
Kate Friday
Vice President, Head of Patient Services
Teva Pharmaceuticals