Data-Driven Revenue Strategies: The Role of Real-Time Market Access Insights in Achieving $241K in One Month

Hillary Gretton is a patient-centric commercial leader with extensive experience in healthcare and specialty pharmaceutical analytics. As Director of Data Strategy at Claritas Rx, she leads the development and execution of advanced analytics initiatives that align patient needs with commercial objectives. Passionate about innovation, Hillary empowers companies to streamline patient access to therapy by leveraging AI, machine learning, and best practices. She holds an MBA and is a Certified Pricing Professional.

Tim Manuel is a seasoned product manager in healthcare technology, leading strategy and delivery for Claritas Rx’s Access Analytics. He specializes in transforming complex data into actionable insights, providing market access teams with a single source of truth that improves patient connections to critical therapies. With a strong background in data-driven solutions and a passion for solving complex challenges, Tim focuses on enabling smarter, faster decisions that drive real-world impact for Market Access Teams.