Performance Benchmarking gives specialty brands a powerful, real-time market perspective by integrating direct license data and proprietary aggregated metadata. Easily compare KPIs—fill rates, abandonment, and time-to-fill—across custom market baskets, therapeutic areas, or the entire industry, uncovering faster, richer insights than claims data alone.
With Performance Benchmarking, you can:
- Benefit from head to head KPI comparisons, and benchmarks that define what “good” looks like in the specialty market.
- This solution empowers teams to unlock new opportunities, enhance brand performance, and confidently surpass competitors—all in real time.
Answer the question, “What does good look like?"
Features
- Compare Brand Performance: Measure KPIs—fill rates, abandonment, and time-to-fill—against custom benchmarks by market, therapeutic area, or industry.
- Tailored Benchmarking: Focus comparisons by region, treatment class, or competitor set for more actionable insights.
- Gap Visibility: Identify brand performance gaps with pre-dispense patient journey data.
- Market alerts: Real-time alerts into patient switches and discontinuations.
- Predictive analytics: Spot switching opportunities and rapidly engage HCPs.
Benefits
- Understand your specialty market position by combining direct license data with insight from similar competitors – factoring in characteristics like disease area, treatment method, and market dynamics
- Enhanced with aggregated data from Claritas Rx, this approach sets meaningful benchmarks, guides pricing strategies, and enables detailed KPI comparisons for smarter decisions and better brand performance
- Defines the industry standard for specialty brand performance, so teams know exactly “what good looks like” when measuring results and setting goals
- Use unique pre-dispense patient journey data to guide pricing, KPIs, and brand strategy
- AI-powered market alerts enable brands to respond faster to competitive shifts—such as identifying when patients discontinue a competitor’s therapy—allowing for timely engagement with prescribers
Actionable Market Insights with Flexible Benchmarking Tools
Gain a clearer view of your market position by combining your internal data with competitor and industry benchmarks, enabling more accurate KPI comparisons and stronger pricing decisions. Tracking critical metrics—such as fill rates, abandonment, and time-to-fill to see how your brand performs against a custom market basket, a specific therapeutic area, or the broader industry, and focus benchmarking on the dimensions that matter most to your strategy, whether by region, treatment class, or targeted competitive sets, to generate insights that are both meaningful and actionable.
Capitalize on New Commercial Opportunities
Market Alerts empower organizations to capitalize on new commercial opportunities by delivering notifications when patients discontinue or switch from competing brands, using daily insights from Specialty Pharmacy and Hub partners. By combining predictive analytics with monitoring of prescription behaviors like abandonment and fill rates, teams can quickly identify switching opportunities and engage healthcare providers within days. Beyond accelerating competitive advantage and stronger results for market access, these alerts also provide critical value across patient services, field operations, sales, and marketing—ensuring all teams stay aligned with real-time market shifts and competitive developments.
What Our Customers Say
We’ve been having a number of internal discussions on the analysis and our business partners are finding it extremely interesting.
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