White Paper: Closing the omnichannel CRM gap in patient services

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Patient Watchtower™ and Patient Services Omnichannel CRM

From journey insights to coordinated action

Patient Watchtower + Patient Services Omnichannel CRM

One integrated source of truth—a unified operating layer.

One connected operating layer

Together, Claritas Rx Patient Watchtower and the Patient Services Omnichannel CRM create a single, connected operating layer for patient services—turning fragmented data and siloed workflows into a closed-loop, intelligence-driven model.

Patient Watchtower provides a unified view of journey milestones, bottlenecks, and risk signals across partners, brands, and programs. The Patient Services Omnichannel CRM connects specialty pharmacy, hub, field, and patient services teams to coordinate case management, outreach, and interventions in one place.

By linking journey analytics diectly to workflows and communications, teams can move from identifying issues to resolving them—proactively and at scale.

The result: faster interventions, aligned stakeholders, and every action tied to measurable impact on access, time-to-therapy, and persistence.

Better Together.

When Patient Watchtower and the Patient Services Omnichannel CRM work together, you can see issues sooner, act faster, and prove impact across the patient journey.

See sooner.

Unified, cross-partner journey visibility surfaces milestones, bottlenecks, and risk signals before they impact patients.

Act faster.

Intelligence flows directly into configurable workflows, tasks, and omnichannel outreach so teams can intervene in real time.

Prove impact.

Every touchpoint is tracked back to access, time-to-therapy, and persistence, giving brands both strategic visibility and operational control.

Clients using Claritas Rx achieved an average 98% response rate within 24 hours from their specialty pharmacy and hub partners, highlighting the ability to accelerate patient support and streamline communication across care teams.

Outcomes powered by insight + action

Women with cancer showing hope

ACCESS

See where patients drop off in the journey, then route prioritized cases to the right teams to keep them moving forward.

TIME-TO-THERAPY

Turn journey signals into next-best actions, coordinating outreach and escalations across hub, SP, and field in real time.

PERSISTENCE

Track every intervention against adherence and refill behavior, closing the loop between patient support activity and long-term outcomes.

What Our Customers Say

We can quickly identify patients who need assistance, streamlining their journey to not only begin therapy but also continue with it, all while ensuring they receive the care they require.

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