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Impacts of Step Therapy on Patient Access

Step Therapy and Market Access: Pharma’s Suppressed Struggle

In the intricate web of healthcare, where policy, economics, and patient care converge, rises a contentious practice known as step therapy. Often lauded by insurers for its cost-controlling prowess, step therapy sows seeds of uncertainty for many patients, forcing them to navigate a labyrinth of medications before laying claim to the treatment their doctors initially […]

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Patient Non-Adherence in Specialty Pharma

Patient Non-Adherence in Specialty Pharmaceuticals Unveiled

The world of specialty pharmaceuticals consistently brings forth groundbreaking therapies, bringing hope to patients suffering from previously incurable conditions. However, their success heavily depends on patient adherence. An in-depth examination of patient journeys indicates a concerning fact – a sizeable number of patients, prescribed these potentially life-saving specialty drugs, discontinue their treatment plans frequently before their

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team brainstorming

Coordination in Pharma: Key to Market Access Success

The pharmaceutical industry is shifting towards a model where collaboration among brand, marketing, and account field teams is not just a nice-to-have, but a strategic imperative. As access to markets becomes increasingly complex, companies that successfully align these internal functions stand to gain a significant competitive edge. In specialty pharma, where tailored approaches are often

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Unlocking The Mystery: Patient Treatment Abandonment in Pharmaceuticals

Understanding Why Patients Abandon Prescribed Treatments

Download the White Paper Navigating the patient treatment journey is like solving a complex puzzle for the pharmaceutical industry. At every turn, there are challenges, most notably the phenomenon of patient treatment abandonment. Imagine spending years developing a drug that could potentially save thousands of lives, only to find out that a significant portion of

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doctor's hand giving pills in blister pack to patient; specialty pharmacy distribution

How Will Orphan Drugs Fare in an Era of Rising Costs and Wider Use?

Specialty pharmacy distribution is changing as specialty drug treatments become more commonplace. Many biosimilars have entered the rare disease market, directly competing with biologics like Humira that represented breakthroughs in their time. New treatments for a wide range of conditions are also available, including biologics, cell and gene therapies for rare diseases.  Wider adoption of

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