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Coordination in Pharma: Key to Market Access Success

The pharmaceutical industry is shifting towards a model where collaboration among brand, marketing, and account field teams is not just a nice-to-have, but a strategic imperative. As access to markets becomes increasingly complex, companies that successfully align these internal functions stand to gain a significant competitive edge. In specialty pharma, where tailored approaches are often […]

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Unlocking The Mystery: Patient Treatment Abandonment in Pharmaceuticals

Understanding Why Patients Abandon Prescribed Treatments

Navigating the patient treatment journey is like solving a complex puzzle for the pharmaceutical industry. At every turn, there are challenges, most notably the phenomenon of patient treatment abandonment. Imagine spending years developing a drug that could potentially save thousands of lives, only to find out that a significant portion of patients who should be

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doctor's hand giving pills in blister pack to patient; specialty pharmacy distribution

How Will Orphan Drugs Fare in an Era of Rising Costs and Wider Use?

Specialty pharmacy distribution is changing as specialty drug treatments become more commonplace. Many biosimilars have entered the rare disease market, directly competing with biologics like Humira that represented breakthroughs in their time. New treatments for a wide range of conditions are also available, including biologics, cell and gene therapies for rare diseases.  Wider adoption of

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