A Claritas Rx case study highlights the transformative impact of the company’s Patient Watchtower™ platform in the rare disease pharmaceutical sector. A mid-sized pharma company facing limited visibility into the patient journey partnered with Claritas Rx to drive better outcomes by enhancing collaboration between field reimbursement managers (FRMs), specialty pharmacies (SPs), and support hubs.
Addressing Critical Visibility and Coordination Gaps
Previously, fragmented data and inconsistent communication hampered proactive patient engagement. Key bottlenecks included:
- Reactive outreach due to siloed and delayed data
- Processing delays from unclear benefit and authorization status
- Missed opportunities to shorten timelines and optimize support
The company needed a solution that could break down these barriers and provide actionable insights for faster, data-driven interventions.
Implementing a Data-Driven, Coordinated Solution
Working with Claritas Rx, the company launched Patient Watchtower across 14 FRMs, creating seamless in-app collaboration with six SP partners and one hub. The rollout included:
- Proactive patient status reviews and issue tracking, enabling teams to quickly identify stalled patients and resolve shipment or refill delays
- Automated patient triggers, such as alerts for patients awaiting benefits investigation or prior authorization for over 10 days, guiding the next best action
- Enhanced real-time visibility into each patient’s journey, empowering multi-disciplinary teams to respond promptly and efficiently
Meaningful Measurable Outcomes
The coordinated intervention produced significant benefits:
- A 0.6-month average increase in therapy duration, adding over 377 patient months on therapy
- A 20% improvement in first fill conversions, meaning more patients successfully started therapy with fewer delays
Transforming Patient Support and Collaboration
This case underscores the value of real-time data and streamlined collaboration in specialty pharma. By strengthening visibility and coordination, the company transformed its approach—reducing delays, aligning partners, and lifting patient support metrics across the board.
Patient Watchtower shows how digital transformation and AI-powered workflows can empower pharma teams, improve patient access, and deliver measurable gains in patient care and commercial performance.
Source: Claritas Rx, data on file, 2023. Case study based on a mid-sized pharmaceutical company’s rare disease brand.